By Ryan Pauline

Online reputation management (ORM) is defined as the act of addressing, mitigating and monitoring of search engine result pages (SERPs) mentioned in web sphere content or online media. ORM usually involves the tracking of what is written on the internet regardless of the client. It also involves the utilization of online (and even offline) techniques in promoting neutral and positive content, while undermining sponsored links for specific cases between individuals and businesses.

ORM has a lot to do with search engine optimization (SEO) as the latter uses many of its techniques. However, the goals of ORM and SEO may differ. Widespread ORM techniques oftentimes include online promotional activities via social web sphere (blogs, forums and social networking sites) and augmentation of existing positive web content. Consumer reviews and traditional sites are monitored by the ORM. The material thats being monitored includes user-based created content (including blogs and blog comments) for professional journalism.

eBay was one of the first website companies to utilize feedback from consumer-based integrated media. By generating user feedbacks (including ratings), sellers and buyers were given a repute that helped other users make online selling and purchasing possible. As eBay started to dominate the online marketing platform, a countervailing service emerged and exposes the reputation suppressed by eBay and other ORM companies.

The August 2008 research on online reputation management revealed that the ORM market in UK increased to 30% which is equivalent to an approximate value of 60 million. Since then, ORM has been recognized by companies in urbanized countries worldwide. The Philippines saw its first ORM firm in 2010, specifically focusing on public figures and musicians.

ORM seamlessly is the perfect fit within the context of SEO marketing. In fact, it is the quickest yet most efficient solution to deal with bad online publicity surfacing on many search engines about an individual or company. ORM has the capability to shield you from the unnecessary comments of web users through controlling the range of negative listings found at the front pages of Yahoo, Bing and Google. Clarifying how negative the online publicity likely gains traction within SEOs or search engines as it determines the track public relations infiltrated.

To appreciate the efficiency of online reputation management, you must understand how the negative online press within top search listings takes its toll. Yahoo, Bing and Google rank the pages based on their massive number of criteria. If a particular website (including its individual links or pages) satisfies with the most number of criteria, the abovementioned websites will rank the site well.

Reverse SEO is an ORM strategy that pushes bad publicity from leading web search positions. By taking off the publicity from its first 2 3 page listings, ORM will limit the sites exposure. Hence, the sites impact starts to stifle. ORM uses a methodical approach to protect anyones reputation online. An effective ORM campaign begins with identifying the pages or sites containing bad publicity about the company and ends with gathering the necessary tools for campaign execution.

About the Author: Are you looking for more information regarding

online reputation management

? Visit

jackweinzierl.com

today!

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1336839&ca=Internet